DIRT on mock
Q7
Releasing a video game keeps the brand - the film - in the public eye for longer so increases the publicity for the film. This would help sell DVD or streaming releases of the film.
This diversifies the company - if it is making money from more than one media form it spreads the risk there always is in releasing a film that you might lose money.
Q8
Uses that creating video games for a movie were a good idea and used Blumler and Katz's theory was for entertainment. The video games created entertainment for the world.
The second reason was fro personal identity. It could help us consider who we are and show us our values of what we like. An example of this is Emmet. He is himself and dresses what he shows to be. He doesn't think he is the hero however succeeds in the quest he is set.
Next is for relationships. The games could help us find what we relate to and also help us to share what we like. It could lead to communication with others and improve those skills.
The final theory was for information. It could give people information that they haven't yet found out about lego or the Lego Movie. It could improve the Lego company by providing information that could lead to more business.
Q9
The poster campaign for The Lego Movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagine - 'The story of nobody who saved everybody' - that sums up the appeal of the film. In this case, the appeal is that the audience an follow an ordinary hero who is just like them and watch him triumph. This hero is designed to appeal to family audiences in that we can see both in the main poster and his character poster that Emmet looks vulnerable and small and not in control of events - children can identify with this and their parents can too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of family animated films and connotes a lightness of touch that will appeal to family and audiences.
The characters represented fit the conventions of action films to connote that the film will be easily understood b a family audience. There is a clear villain - Lord Business - as shown by his fierce expression and the way he follows over the other characters in the main poster. While Emmet doesn't look like a typical hero, his central placing and larger size means that, together with the tagine, he can be recognised as such. The other characters,especially Batman and Wyldstyle, look like they should be helpers. Having a feisty women as a helper riots the post-feminist context in which family films increasingly feature strong female characters. The wise older character, who could be a dispatcher, is voiced by black actor who plays God roles in films - this reflects the anti-racist context in which hollywood tries to sell films to a globalised audience. There use of names stars appeal to a mass audience reflects the influence own the social and cultural context of celebrity culture.
Releasing a video game keeps the brand - the film - in the public eye for longer so increases the publicity for the film. This would help sell DVD or streaming releases of the film.
This diversifies the company - if it is making money from more than one media form it spreads the risk there always is in releasing a film that you might lose money.
Q8
Uses that creating video games for a movie were a good idea and used Blumler and Katz's theory was for entertainment. The video games created entertainment for the world.
The second reason was fro personal identity. It could help us consider who we are and show us our values of what we like. An example of this is Emmet. He is himself and dresses what he shows to be. He doesn't think he is the hero however succeeds in the quest he is set.
Next is for relationships. The games could help us find what we relate to and also help us to share what we like. It could lead to communication with others and improve those skills.
The final theory was for information. It could give people information that they haven't yet found out about lego or the Lego Movie. It could improve the Lego company by providing information that could lead to more business.
Q9
The poster campaign for The Lego Movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagine - 'The story of nobody who saved everybody' - that sums up the appeal of the film. In this case, the appeal is that the audience an follow an ordinary hero who is just like them and watch him triumph. This hero is designed to appeal to family audiences in that we can see both in the main poster and his character poster that Emmet looks vulnerable and small and not in control of events - children can identify with this and their parents can too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of family animated films and connotes a lightness of touch that will appeal to family and audiences.
The characters represented fit the conventions of action films to connote that the film will be easily understood b a family audience. There is a clear villain - Lord Business - as shown by his fierce expression and the way he follows over the other characters in the main poster. While Emmet doesn't look like a typical hero, his central placing and larger size means that, together with the tagine, he can be recognised as such. The other characters,especially Batman and Wyldstyle, look like they should be helpers. Having a feisty women as a helper riots the post-feminist context in which family films increasingly feature strong female characters. The wise older character, who could be a dispatcher, is voiced by black actor who plays God roles in films - this reflects the anti-racist context in which hollywood tries to sell films to a globalised audience. There use of names stars appeal to a mass audience reflects the influence own the social and cultural context of celebrity culture.
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