Uses and Gratifications

• Blumler and Katz researched how and why people select certain media products over others.

They came cup with four main uses:

1. Entertainment - offers distraction from the world.
2. Identity - helps us consider who we are; what ideas and values we identify with.
3. Relationship - we find things we can share and discuss with others.
4. Information - new information we want to know or take pleasure in knowing.